More than just a WordPress Cache plugin

Cleans-up database tables, trackbacks, pingbacks, transients, post revisions, auto draft posts, trashed posts, spam, trashed comments and more. Choose what you clean up or click once to optimize it all.

Schedule clean-ups so you can set and forget. Choose from daily, weekly, fortnightly or monthly. 

See the size of each database table, how many records each one contains and the size of the overhead to be cleared.

Tell WP-Optimize to retain a set number of weeks’ data during clean-ups, just in case you need to retrieve something.

It’s a simple checkbox to back up before clean-ups. If you delete something you shouldn’t, restore it in a couple of clicks with UpdraftPlus.

You may wish to optimize database tables more frequently than you remove unapproved comments (for example). Choose the specific time and day when tasks should run (instead of ‘daily, weekly etc.’).  

Choose from a number of advanced options, like the ability to optimize individual database tables.

We’ve included tweaks to optimize slow queries in WooCommerce, the WordPress postmeta table and more.

Choose between maximum space saving, best image quality or somewhere in-between. 

Check a box and every new image you upload will automatically be compressed to your preferred lossy / lossless settings.

Recommended by Google, WebP can achieve up to 34% smaller file sizes compared to JPEG and up to 26% compared to PNG. 

Compress every existing image on your site with the press of a button.

Gone too far? Revert images back to their original in one click. 

Check a box to retain EXIF image data during compression.

Identify and delete unused images from your WordPress website, saving disk space.

WordPress creates multiple sizes of every uploaded image causing the uploads folder to become bloated. Scan for image sizes not in use and remove them to save further disk space.

Helps web pages to load much faster! It does this by loading web parts gradually / when they’re needed vs simultaneous loading of everything, all at once. 

WP-Optimize automatically detects and configures itself optimally for your WordPress site. Turn it on in one click or refine settings if you prefer.

This clever feature means users receive a cached version of your site even if they haven’t visited before, improving page load times from the very first visit.  

HTML, CSS and JSS are delivered to the user’s browser as smaller, compressed files, reducing the size of pages and style sheets by up to 90%! 

Turn this on if content stays the same for logged in users (or turn on and exclude URLs where content does change e.g. my account areas).

Exclude content by URL, conditional tags, browser agent strings or list cookies that should prevent caching when set (advanced user settings).

Serve separate cache files to different devices. Useful if some of your content is delivered to mobile or desktop devices only. 

Instructs client browsers to reuse resources (HTML, CSS, JS) if no changes were made since the last request.

Serve separate cache files for individual users. Useful for websites with personalised content. 

Select which user roles are allowed to purge the cache, from admins, editors, authors, contributors or subscribers.

Serve separate cache files to specific user roles. Useful if your website delivers different content to different user roles e.g. subscribers. 

Minifies HTML, JavaScript and CSS. Toggle on or off or customise each one under ‘settings’.

Minify only (removing unnecessary code e.g line breaks and white spacing) or minify and merge. Apply the same or different settings to HTML, CSS and JavaScript.

Choose non-critical CSS and JavaScript files to load in the background and independently of other resources e.g. analytics or pixel scripts. Loading asynchronously eliminates render blocking and improves web speed. 

Specify CSS and JavaScript files to exclude from minification.

Optimize Font Awesome and Google Fonts. Inline the font files, inherit from CSS settings or load asynchronously from CSS or JavaScript.

WP-Optimize visits each web page on your site so the code is minified and preloaded for real life users, right from their very first visit.

Recommended by Google to improve page speed times. Critical resources (things like font files) get loaded first, so the page loads much faster.

More… 

Set up Google Analytics directly in WP-Optimize without extra plugins. Host the script locally to make your site faster, or switch to a lightweight version to save resources and speed up load times.