WP-Optimize announce release of new leading image compression feature

WP-Optimize announce release of new leading image compression feature

As mentioned in our previous preview blog, we have been hard at work developing a new image compression tool for the latest WP-Optimize 2.3.0 (free + paid) release. Our image compression service is an easy to use and handy imaging tool that allows you to quickly and easily optimise, compress and resize images on your website.

How the image compression option will look in WP-Optimize

As unnecessarily large website images can cause frustratingly slow website loading speeds, we identified the need for a new image compression tool within WP-Optimize. Large images can impact on a websites user experience, bounce rate and SEO performance, but with our new image compression options you can improve these factors without compromising quality.

How Image Compression Works

By using the best-in-class Lossy and Lossless compression techniques; WP-Optimize can offer massive savings in image file size and saves the new compressed file in your image library.

If you have a lot of images on your website, you can also use our bulk editing option to compress as many images as you want at the same time – or even set-up ‘Auto-Compress’, which enables you to set WP-Optimize to automatically compress your images as and when they are uploaded.

In order to achieve big savings and increase speed, WP-Optimize gives you the option of choosing either Lossy or Lossless image compression. When using image compression methods, you may find that there may be a slight loss in image quality, but rest assured it will hardly even be noticeable. The Lossy compression method can achieve greater space savings when compared to Lossless, but Lossless compression allows you to keep file data and the original image quality.

For more information on the difference between Lossy and Lossless compression and what kind of results you can expect with WP-Optimize, be sure to check out our in-depth recent blog on this subject.

WP-Optimize doesn’t limit you and will let you work with your favourite kind of images, allowing you to compress NG, JPG, GIF, BMP and TIF pictures up to 5mg in size. Our image optimisation service even allows you to backup your original files so you can quickly restore them in case you make a mistake or need the original full quality image.

You can also be assured that should you wish to remove the WP-Optimize plugin for whatever reason, your compressed images will remain unaffected, allowing you to keep all your new and original content and maintain full control over your website.

Be sure to let us know any feedback comments you may have in the comment section below.

The post WP-Optimize announce release of new leading image compression feature appeared first on UpdraftPlus. UpdraftPlus – Backup, restore and migration plugin for WordPress.

Lossy vs Lossless image compression – A guide to the trade-off between image size and quality

This blog will help you understand what kind of results and savings you can expect to achieve with ‘Lossy’ and ‘Lossless’ compression methods. 

Lossy Compression







The most popular image compression for most users is Lossy, which can be categorized as achieving greater space saving (compared to lossless), whilst losing some of the data and image quality from the original image as a result of the compression process.

While you can save more data with lossy, the data saving isn’t completely without cost, as with increased compression comes a slight degradation in the image quality.

The image will still be very high quality and present as a professional and clear image, but you may start to get some compression artefacts appear with high levels of compression.

With Lossy compression enabled, the below image was compressed from 230.26 KB to 64.92 KB, giving an almost 75% reduction in size.

Original JPEG image (above)

How image looks converted with lossy compression (above)

Original image zoomed in 300% (above)

Lossy image zoomed in 300% – 230.26 KB to 64.92 KB, a 75% reduction in size (above)

Lossy Summary

Pro – Can reduce the images to small sizes and save lots of file data, making your website load quicker and perform better.
Con – The smaller you make the file size, the lower the quality of your original image. 

Lossless Compression

Lossless compression differs to lossy by maintaining the original image quality, while reducing the image data size by removing unnecessary meta-data from the submitted files (usually JPEG or PNG files). Whilst the amount of space you will save is not as much as lossy compression, it does give you a higher quality image.

With Lossless compression enabled, the below image was compressed from 230.26 KB to 172.18 KB, giving just over 25% reduction in size.

Original JPEG image (above)

Converted with Lossless compression. Every pixel is identical to the original image – only the file size is smaller (above)

Original image zoomed in 300% (above)

Lossless image zoomed in 300% – 230.26 KB to 172.18 KB, a 25% reduction in size (above)

Lossless Summary 

Pro – Decreases image file size but maintains original quality of image.
Con – Using Lossless compression results in larger files sizes in comparison to lossy compression, which can result in slower loading speeds.


We understand that some users may wish to decide their own balance between maximum compression and best image quality. With the custom option, you can manually choose which settings your prefer for image compression and save them for future use.

Restore with WP-Optimize

WP-Optimize gives you the option to backup your images before compressing them, which you can do from within the WP-Optimize plugin or from the WordPress media library. To restore an image to its original state, click ‘Show advanced options’ in the ‘Compress images’ tab and click ‘Restore all compressed images’.


Overall Compression Summary

Making a choice between lossless or lossy compression depends on what you want to achieve and what works best for your site and users. In general terms, if you have a website that needs to showcase high quality photographs (such as a wedding photography business), you should stick to lossless compression as it will still display your images in their original highest quality. But if your site is for a local garage for example, where the highest quality images are not so important, lossy compression could work best as original high quality photos are not essential to the success of your business.